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MAGIC to host Adobe Vice President of User Experience Michael Gough for Imagine RIT

When we at MAGIC think of Imagine RIT, we think of creativity. In particular, what I think of most is the creative process that we all go through to produce the work, experiences, and exhibits that we display during the festival. Walking around campus that day, it isn’t just the things that you see and experience-it’s the culmination of a year of production, a year of learning, a year of new things and experimentation. In addition to numerous other exhibits and displays that MAGIC is engaged in at Imagine, all of us in the Center felt that it would be ideal if we could find some way of reflecting on the process leading up to this day, of exploring our views on what creativity is and how it works, and to do something that would be of interest to those of us interested in digital media and its production.

To that end, we are pleased to announce that Michael Gough has agreed to join us for the day. Michael Gough is Vice President of Experience Design and Creativity at Adobe and the leader of Adobe’s Experience Design (XD) Team, an internal design practice focusing on the next generation of digitally enabled experiences. Adobe XD creates smart, sophisticated applications for desktop computers, laptops, mobile phones and beyond. A longtime advocate for quality in all digital experiences, Gough has been pushing the digital envelope for years. Previously, he was the chief creative officer at Macromedia, vice president of brand design at Nike, chief creative officer of Quokka Sports and creative director of Construct.

Michael will present a short talk on creative thinking and the process of user experience design from 11-12 in the GCCIS auditorium, with Q&A about his experiences at Adobe and their approach to creativity.