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Upcoming Events



ROC Game Dev Workshop

We host a monthly workshop on various topics related to game development. 28th from 7PM-9PM MAGIC  Lab @ RIT – Student Innovation Hall (SIH) Room 1600 “This month’s workshop will focus on creating a simple top-down game in Construct 2 or 3. It will introduce you to using the C2/C3 engine and is also an […]



Frameless Labs Symposium

Frameless Labs — a campus organization housed under the umbrella of the MAGIC Center at RIT — is organizing its second annual symposium as part of a continuing effort to foster community for augmented, mixed and virtual reality across RIT. The symposium will highlight research and innovation that use frameless mediums and their applications in areas such […]


Recent News

Andy Phelps Named President of HEVGA

WASHINGTON, DC – November 17, 2017 – The Higher Education Video Game Alliance (HEVGA), a professional association of video game scholars and programs at universities, announced today Andy Phelps as President. Phelps is the founder and Director of the RIT Center for Media, Arts, Games, Interaction and Creativity (MAGIC), founder and former Director of the […]

Four RIT faculty and staff alumni will receive Golden Brick Award

 RIT will recognize four faculty and staff alumni with the Golden Brick Award at this year’s Faculty and Staff Alumni Breakfast and Golden Brick Awards Ceremony.The event starts at 8:30 a.m. on Thursday, Nov. 16, in the Gene Polisseni Center Lobby. The award ceremony will take place from 9 to 10 a.m. following a complimentary […]

Super Daryl Deluxe Announced for PS4

Our friends at Dan & Gary Games shared some exciting news this morning regarding Super Daryl Deluxe! Check out the official PS4 announcement trailer! We can’t wait to get our hands on the finished game this spring! Congratulations! Proud to have been a part of your journey! Also here’s the best PlayStation blog post you’ll […]



The RIT MAGIC Center

will lead higher education in the exploration, experimentation, design, development, and deployment of interactive, experimental, expressive and social media.

The MAGIC Center is designed to bridge the gap between research and prototyping, and the ability to bring industry polish and commercial scale and support to myriad projects. This allows these works to have wider and greater impact. For this reason, MAGIC is composed of both a research laboratory (in which many other labs and working groups are housed or affiliated), and a production studio (which leverages our discoveries in ways that more broadly disseminate our work to peers and to the public at large).

The MAGIC Center at RIT is a conscious and deliberate effort to blur the lines between the arts and the sciences, between technology and expression, between the study of the creation of media and its impact and effect on society and the human condition. It is intended as a university wide, multi- and cross-disciplinary center in which faculty, staff, and student researchers, artists, and practitioners come together to create, contextualize, and apply new knowledge in a multitude of related fields and disciplines as appropriate not only to STEM, or the Arts & Humanities, but their intersection.

A New Kind of University Research Center



MAGIC Laboratory Logo

Engage faculty via traditional models of contribution: plans of work, funded release, Summer contracts, stipends, sabbaticals, etc.


Engage students via traditional methods of contribution: hourly positions, work-study, tuition waiver, research stipend, scholarship, etc.


Utilize traditional curricular, experiential & scholarly structures: projects, independent study, thesis, capstone, collaborative courses, shared-credit models, etc.


Support from federal, state, corporate, foundation, private donor & alumni partners: non-profit status, development and alumni relations, government relations, etc.


Partner with other RIT centers, laboratories, institutes, colleges, departments & stakeholders: leverage university partnerships as a campus-wide research center.


Utilize traditional university research support: Human Subjects and IRB, Sponsored Research, ITS, Accounting, University Legal, etc.


University Research: By holding one half of the center directly in the university, MAGIC benefits from the campus and its plethora of resources to support our work.



MAGIC Spell Studios Logo

Engage faculty, staff & students via non-traditional models of contribution: Ability to hire as consultant, contractor, and/or professional, through customized IP negotiation, etc. as commonly practiced in the commercial industry.


Private agreements & studio sub-contracts: Ability to negotiable based on market forces and demand, to deal with 3rd party licensed content privately and effectively, and to contract with other commercial entities as needed…


Spawn additional companies and business ventures:Work with the RIT Simone Center for Entrepreneurship and Venture Creations to spawn spin-off companies at both the student and organizational level based on research & development.


Recruit professional experts: Ability to recruit outside the university for needed expertise (both locally and internationally), and engage through both academic and non-academic consulting relationships.


Small Business Funding: Ability to engage as a for-profit entity eligible for SBIR and similar style programs, to court and utilize venture funding or outside investment as appropriate.

Magic Spell Studios

Learn more about Magic Spell Studios and its unique relationship with the RIT MAGIC Center.

Student Learning Outcomes

In addition to the incredible value of co-op and experiential learning that happens on and off campus the world over (and is the hallmark of an RIT education), MAGIC Spell Studios provides a new and unique learning opportunity for our students. Many of our students come to campus today with ideas for products, services, or entire companies already formed. Often there are classes or directed research initiatives that produce such ideas during their educational experiences, often working with other students, faculty, and staff.


While we have many successful alumni that have formed their own studios (something we very strongly support), others have struggled in the midst of the process of taking ideas and concepts from the classroom to the online store or digital download. MAGIC Spell Studios represents a functional methodology for ideas from anywhere in the RIT community to become realized: it bridges the gap between concept and product in a way that lets students, faculty and staff continue working with each other but in a different context. It creates a pipeline to extend our ability to bring products to the public, and to engage and mentor students throughout that process.