Welcome to MAGIC @ RIT

The RIT Laboratory for Media, Arts, Games, Interaction and Creativity (MAGIC), together with MAGIC Studios, are a conscious and deliberate effort to blur the lines between the arts and the sciences, between technology and expression, between the study of the creation of digital media and its impact and effect on society and the human condition. Through collaboration with faculty, staff, students, colleges and divisions throughout RIT, coupled with new and unique models of research and production and a sustained emphasis on multi-disciplinary collaboration, MAGIC represents a one-of-a-kind approach to the study of digital media. Established by RIT President William W. Destler in 2013, the MAGIC Center is a unique and constantly evolving approach to the study of digital and creative media at RIT. Read more about the MAGIC Center...