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Hosting NMC 2016 Conference 6/14 - 6/16. Register / CFP

RIT MAGIC hosts NY State Senate

The RIT MAGIC Center hosts the New York State Senate to talk game development...

RIT MAGIC hosts NY State Senate

The MAGIC Center is a project driven place. Nearly everything we do is based in part (or in total) on the act of making things. In fact, this is our primary academic purpose on the RIT campus with respect to digital media: to preserve "making as a mode of inquiry"...

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MAGIC is an Adobe © Partner by Design designee.

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MAGIC is the cover story in the Aug 14, 2015 RIT University News Athenaeum. Check it out!

Magic Lab offices

MAGIC labs open this Spring in SIH Bldg. 87

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We made our Kickstarter goal for Chain Gang Chase!

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Just Press Play is going Open Source this Spring!

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MAGIC is a Steam OS hardware beta site!

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At MAGIC, we take a unique approach to supporting faculty and student research and creative activities. Specifically, we look to support the creative process through each stage of concept to development, through a collaborative and nurturing community of practice. Find out more by talking to members of our community, and get involved!


Upcoming Events



Amy Vernon

The MAGIC Speakers Series begins this academic year with Amy Vernon on October 22, 2015 at 1:00 PM in SIH-1600. Her talk will examine issues of Social Media Ettiquite and will help address how to live one's life without being overwhelmed by trolls, yellers, braggarts and the like online. Amy Vernon is an independent consultant and a pioneer of social content strategy. She has consulted on social media and content for a variety of companies and organizations, including the American Museum of Natural History, Verizon and VentureBeat, and has driven millions of pageviews through her work.



Mary Chayko

The MAGIC Speaker series will host Mary Chayko on November 19th. For over fifteen years, Dr. Mary Chayko has investigated the experience of digital connectedness – how it feels, how bonds and groupings are made and maintained online, and how the online and the offline intersect in people’s everyday lives. She finds that the online, digital realm is experienced as real in every way -- emotional, intimate, and communal -- and that it tends to prompt, rather than to deter, physical social interaction and local community ties. In this talk, she will share her research into the nature of digital connectedness and its impact on members' "techno-social" lives. Dr. Mary Chayko is a sociologist, Professor and Director of Interdisciplinary Studies at Rutgers University's School of Communication and Information, where she is also the co-chair of the School's Social Media & Society Cluster. She is the author of Connecting: How We Form Social Bonds and Communities in the Internet Age, Portable Communities: The Social Dynamics of Online and Mobile Connectedness (both with SUNY Press) and the forthcoming Superconnected: The Internet, Digital Media, and Techno-Social Life (2016, Sage Publications). She received her Ph.D. and M.A. in Sociology, and Ed.M. in Psychology, from Rutgers University.


Recent News

MAGIC Launches Research Initiative on Religion, Culture & Policy

In support of the efforts of Assistant Professor Owen Gottlieb and his collaborators that span academic and industry partnerships, and to better facilitate his explorations into the ways that games and digital media can education, inform, and encourage religious literacy and cultural understandings that impact policy, practice, and community, we are delighted to announce the formation of the MAGIC Initiative on Relition, Culture & Policy. More on this initiative and the research projects associated with these efforts is available on the initiative page at the MAGIC Center.

MAGIC Serves as Founding Member of HEVGA

Aspen, Colorado — July 1, 2014 — Announced today at the Aspen Ideas Festival, The Higher Education Video Game Alliance (The Alliance) will provide a platform for leading academics to showcase the critical role video game programs are playing in educating and preparing students for the 21st century workforce. The Alliance will afford its members, including professors and other campus leadership, an opportunity to share and highlight best practices, publish research, initiate and strengthen industry connections, and educate and engage policymakers and the media.

Super Daryl Deluxe

Super Daryl Deluxe takes top prize at two national competitions! Read about the Super Daryl Deluxe team in the RIT Research Magazine RIT Research Magazine.


MAGIC Spell Studios helped launch A.V. The Game on Steam! You can read more about our work in supporting this project and launching a commercial title on behalf of our recent alumni in the university press coverage. And be sure to go play the game on STEAM, it's a really unique and interesting experience!

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The RIT MAGIC Center

will lead higher education in the exploration, experimentation, design, development, and deployment of interactive, experimental, expressive and social media.

The MAGIC Center at RIT is a conscious and deliberate effort to blur the lines between the arts and the sciences, between technology and expression, between the study of the creation of media and its impact and effect on society and the human condition. It is intended as a university wide, multi- and cross-disciplinary center in which faculty, staff, and student researchers, artists, and practitioners come together to create, contextualize, and apply new knowledge in a multitude of related fields and disciplines as appropriate not only to STEM, or the Arts & Humanities, but their intersection.

The MAGIC Center is designed to bridge the gap between research and prototyping, and the ability to bring industry polish and commercial scale and support to myriad projects. This allows these works to have wider and greater impact. For this reason, MAGIC is composed of both a research laboratory (in which many other labs and working groups are housed or affiliated), and a production studio (which leverages our discoveries in ways that more broadly disseminate our work to peers and to the public at large).

A New Kind of University Research Center



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Engage faculty via traditional models of contribution: plans of work, funded release, Summer contracts, stipends, sabbaticals, etc.


Engage students via traditional methods of contribution: hourly positions, work-study, tuition waiver, research stipend, scholarship, etc.


Utilize traditional curricular, experiential & scholarly structures: projects, independent study, thesis, capstone, collaborative courses, shared-credit models, etc.


Support from federal, state, corporate, foundation, private donor & alumni partners: non-profit status, development and alumni relations, government relations, etc.


Partner with other RIT centers, laboratories, institutes, colleges, departments & stakeholders: leverage university partnerships as a campus-wide research center.


Utilize traditional university research support: Human Subjects and IRB, Sponsored Research, ITS, Accounting, University Legal, etc.


University Research: By holding one half of the center directly in the university, MAGIC benefits from the campus and its plethora of resources to support our work.



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Engage faculty, staff & students via non-traditional models of contribution: Ability to hire as consultant, contractor, and/or professional, through customized IP negotiation, etc. as commonly practiced in the commercial industry.


Private agreements & studio sub-contracts: Ability to negotiable based on market forces and demand, to deal with 3rd party licensed content privately and effectively, and to contract with other commercial entities as needed...


Spawn additional companies and business ventures:Work with the RIT Simone Center for Entrepreneurship and Venture Creations to spawn spin-off companies at both the student and organizational level based on research & development.


Recruit professional experts: Ability to recruit outside the university for needed expertise (both locally and internationally), and engage through both academic and non-academic consulting relationships.


Small Business Funding: Ability to engage as a for-profit entity eligible for SBIR and similar style programs, to court and utilize venture funding or outside investment as appropriate.

learn more about MAGIC Spell Studios


Learn more about Magic Spell Studios and its unique relationship with the RIT MAGIC Center.


Student Learning Outcomes

In addition to the incredible value of co-op and experiential learning that happens on and off campus the world over (and is the hallmark of an RIT education), MAGIC Spell Studios provides a new and unique learning opportunity for our students. Many of our students come to campus today with ideas for products, services, or entire companies already formed. Often there are classes or directed research initiatives that produce such ideas during their educational experiences, often working with other students, faculty, and staff.

While we have many successful alumni that have formed their own studios (something we very strongly support), others have struggled in the midst of the process of taking ideas and concepts from the classroom to the online store or digital download. MAGIC Spell Studios represents a functional methodology for ideas from anywhere in the RIT community to become realized: it bridges the gap between concept and product in a way that lets students, faculty and staff continue working with each other but in a different context. It creates a pipeline to extend our ability to bring products to the public, and to engage and mentor students throughout that process.