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MAGIC is RIT's NMC Institute liaison.

RIT MAGIC hosts NY State Senate

The RIT MAGIC Center hosts the New York State Senate to talk game development...

RIT MAGIC hosts NY State Senate

The MAGIC Center is a project driven place. Nearly everything we do is based in part (or in total) on the act of making things. In fact, this is our primary academic purpose on the RIT campus with respect to digital media: to preserve "making as a mode of inquiry"...

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MAGIC is an Adobe © Partner by Design designee.

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MAGIC is a feature story in the Fall 2013 / 2014 issue of the University Research Magazine. Check it out!

Magic Lab offices

MAGIC labs open this Spring in SIH Bldg. 87

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We made our Kickstarter goal for Chain Gang Chase!

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Just Press Play is going Open Source this Spring!

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MAGIC is a Steam OS hardware beta site!

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At MAGIC, we take a unique approach to supporting faculty and student research and creative activities. Specifically, we look to support the creative process through each stage of concept to development, through a collaborative and nurturing community of practice. Find out more by talking to members of our community, and get involved!


Upcoming Events



MAGIC Holiday Gathering

We're delighted to host a small holiday gathering on Dec 19th to get together with local friends and colleagues in the games and media industries in Rochester. Not only will we have some food, drink, and music, this is a chance to play some games and talk design with other folks in the Rochester area that work and play in digital media. We'll probably force Andy to make a couple of brief remarks, but otherwise this is a completely casual event and an opportunity for networking, relaxation, and general merriment. We look forward to seeing you there, 6-830pm! The event is invite only and is not intended for students, contact Assistant Director Jennifer Hinton for additional information.



Yannick LeJacq

Magic Speaker Series Resumes in February The MAGIC Speaker series will resume on Feb 11 hosting Yannick LeJacq. Mr LeJacq is a technology reporter for the International Business Times. His work has also appeared in Bit Creature, Salon, and the Wall Street Journal.


Recent News

Prosthetists meet Printers – MAGIC co-sponsors e-NABLE Conference at Johns Hopkins Hospital

We are pleased to announce the FIRST e-NABLE Conference!
Join us on September 28, 2014 at Johns Hopkins Hospital in Baltimore, MD!

Crowd-sourced collaborative innovation is changing the face of modern medicine. e-NABLE, a global online community of humanitarian volunteers is leading the way by designing, building and disseminating inexpensive 3D printed prosthetics.

Come join the e-NABLE organization and thought leaders in medicine, industry and public policy for a ground-breaking, industry-defining event at Johns Hopkins Hospital that will include the delivery of donated prosthetic hands to children with upper limb differences.

MAGIC’s involvement and support of e-NABLE is through the Access and Collaborative Technologies initiative (MAGIC ACT), and the work of Dr. Jonathan Schull, research scientist at MAGIC and his team of RIT students. We are grateful for the engaged support of the Biomedical Engineering program in the Kate Gleason College of Engineering, the College of Health Sciences and Technology, the office of the Vice President for Research, and others across campus in support of this work.

MAGIC Serves as Founding Member of HEVGA

Aspen, Colorado — July 1, 2014 — Announced today at the Aspen Ideas Festival, The Higher Education Video Game Alliance (The Alliance) will provide a platform for leading academics to showcase the critical role video game programs are playing in educating and preparing students for the 21st century workforce. The Alliance will afford its members, including professors and other campus leadership, an opportunity to share and highlight best practices, publish research, initiate and strengthen industry connections, and educate and engage policymakers and the media.

MAGIC at the NMC Summer Conference

MAGIC was the source of much discussion at the annual New Media Consortium Summer Conference in Portland. Professor Al Biles, magic affiliate and faculty in the School of Interactive Games & Media gave the a presentation outlining the center, its goals, and its unique model of faculty participation and engagement in support of multi-disciplinary activity. You can find his presentation here, and we are grateful to NMC for hosting us.

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The RIT MAGIC Center

will lead higher education in the exploration, experimentation, design, development, and deployment of interactive, experimental, expressive and social media.

The MAGIC Center at RIT is a conscious and deliberate effort to blur the lines between the arts and the sciences, between technology and expression, between the study of the creation of media and its impact and effect on society and the human condition. It is intended as a university wide, multi- and cross-disciplinary center in which faculty, staff, and student researchers, artists, and practitioners come together to create, contextualize, and apply new knowledge in a multitude of related fields and disciplines as appropriate not only to STEM, or the Arts & Humanities, but their intersection.

The MAGIC Center is designed to bridge the gap between research and prototyping, and the ability to bring industry polish and commercial scale and support to myriad projects. This allows these works to have wider and greater impact. For this reason, MAGIC is composed of both a research laboratory (in which many other labs and working groups are housed or affiliated), and a production studio (which leverages our discoveries in ways that more broadly disseminate our work to peers and to the public at large).

A New Kind of University Research Center



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Engage faculty via traditional models of contribution: plans of work, funded release, Summer contracts, stipends, sabbaticals, etc.


Engage students via traditional methods of contribution: hourly positions, work-study, tuition waiver, research stipend, scholarship, etc.


Utilize traditional curricular, experiential & scholarly structures: projects, independent study, thesis, capstone, collaborative courses, shared-credit models, etc.


Support from federal, state, corporate, foundation, private donor & alumni partners: non-profit status, development and alumni relations, government relations, etc.


Partner with other RIT centers, laboratories, institutes, colleges, departments & stakeholders: leverage university partnerships as a campus-wide research center.


Utilize traditional university research support: Human Subjects and IRB, Sponsored Research, ITS, Accounting, University Legal, etc.


University Research: By holding one half of the center directly in the university, MAGIC benefits from the campus and its plethora of resources to support our work.



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Engage faculty, staff & students via non-traditional models of contribution: Ability to hire as consultant, contractor, and/or professional, through customized IP negotiation, etc. as commonly practiced in the commercial industry.


Private agreements & studio sub-contracts: Ability to negotiable based on market forces and demand, to deal with 3rd party licensed content privately and effectively, and to contract with other commercial entities as needed...


Spawn additional companies and business ventures:Work with the RIT Simone Center for Entrepreneurship and Venture Creations to spawn spin-off companies at both the student and organizational level based on research & development.


Recruit professional experts: Ability to recruit outside the university for needed expertise (both locally and internationally), and engage through both academic and non-academic consulting relationships.


Small Business Funding: Ability to engage as a for-profit entity eligible for SBIR and similar style programs, to court and utilize venture funding or outside investment as appropriate.

learn more about MAGIC Spell Studios


Learn more about Magic Spell Studios and its unique relationship with the RIT MAGIC Center.


Student Learning Outcomes

In addition to the incredible value of co-op and experiential learning that happens on and off campus the world over (and is the hallmark of an RIT education), MAGIC Spell Studios provides a new and unique learning opportunity for our students. Many of our students come to campus today with ideas for products, services, or entire companies already formed. Often there are classes or directed research initiatives that produce such ideas during their educational experiences, often working with other students, faculty, and staff.

While we have many successful alumni that have formed their own studios (something we very strongly support), others have struggled in the midst of the process of taking ideas and concepts from the classroom to the online store or digital download. MAGIC Spell Studios represents a functional methodology for ideas from anywhere in the RIT community to become realized: it bridges the gap between concept and product in a way that lets students, faculty and staff continue working with each other but in a different context. It creates a pipeline to extend our ability to bring products to the public, and to engage and mentor students throughout that process.